Our Relationship with the San Diego Community
When it comes to raising a child, they say it takes an island, but when it comes to building and establishing a business, it takes a community. As this year drives us all to a more isolated and disconnected place than is normal or natural, we’ve all been hearing about this aforementioned “community” a lot. It has been positioned as a lost luxury, a safety net, a silver lining, that which can sustain us and that which will be waiting for us after the air has cleared. In short, it means a lot. This got us thinking about what our hometown of San Diego has and does mean to New Leaf. We’ve always strived to be a business that isn’t just located here, but is actively ingrained in and informed by the local culture and people.
This begins at home base. Our plant is located in Barrio Logan, which is an area that has suffered a lot with air quality issues because of its proximity to the port and the number of freeways weaving through it. There’s a lot of industry, historically, that has been in or alongside the neighborhood, and we’re really sensitive to that. Because now we’re one of those industries. We want to always make sure that our neighborhood understands that what we’re doing is actually being a positive force and change because we’re cleaning up the air. We feel so grateful to the Barrio Logan community and our employees that come from there, so it’s very rewarding to know that we’re giving back on the dual layers of providing jobs and producing biodiesel that goes out and disperses cleaner energy into the surrounding areas. Good air quality is truly a gift that keeps on giving.
We wouldn't even be able to produce that biodiesel which leads to the cleaner air without the used cooking oil collections from the amazing network of local restaurants we service. All 2,000+ of them! As Board Members of the California Restaurants Association, we get to connect with an expansive array of restaurants in Southern California and to establish relationships that benefit both them and our biofuel production. Being a part of that Association and helping out with events for the community is one of the best parts of the job! As San Diegans and also occasionally hungry people, it is a given that all team lunches take place at restaurants we collect from. We believe in showing up for these businesses in as many ways as we can. Our team stops by different restaurants every week to learn more about them and to take pictures so we can promote them on our social media channels. Make sure to give us a follow to get the insiders scoop on local eateries!
We are so grateful for our San Diego community and strive to not just enjoy the gains of being located in such a thrilling, thriving place, but to get involved on a deeper level to be part of what makes this area so special and good for businesses like ours and others.